From Bath Mind: As the festive season approaches, Bath Mind is launching an upcoming campaign, A Season to Breathe. This campaign’s aim is to encourage people across Bath and North East Somerset to pause, reflect, and prioritise their mental health during one of the most demanding times of the year.
The winter months can be a particularly challenging period for mental health; shorter days, colder weather, and festive pressures can all take a toll, with 3 in 10 people reporting struggling with their mental health over Christmas (Mental Health UK, 2021). Moreover, a recent YouGov survey reflects that 41% of UK adults feel their mood is “somewhat worse” in winter. Increasing financial stress is also negatively impacting mental health, three out of five Britons (60%) report that the cost-of-living crisis is negatively impacting their mental health (KCL Study).
Launching on Tuesday 2nd December, A Season to Breathe gently invites the community to slow down, take a moment to breathe, and let wellbeing be a priority throughout the festive season. Throughout December, Bath Mind will share a virtual “advent calendar” of daily wellbeing tips, service highlights, winter warmer recipes, and mindful moments across Instagram and Facebook. Resources will be available to read, download, or print via Bath Mind’s website .
The charity encourages followers to share their own mindful moments, stories, or helpful coping strategies. Using #ASeasonToBreathe, the campaign hopes to create an online community of reflection, support, and collective wellbeing tips.
Lizzie Townson, Marketing and Communications Lead at Bath Mind, said:
“While the festive season can be full of joy, it can also be an incredibly difficult time for many. Feelings of pressure, loneliness, and exhaustion often sit just beneath the surface. A Season to Breathe is our reminder to pause, take a moment, and reconnect with your wellbeing. We want everyone in our community to know that support is here, and it’s okay to pause when things feel overwhelming.”
Bath Mind’s services, including Breathing Space and the Emergency Department Intervention Service for Adults (EDA), run 365 days a year, ensuring compassionate support is available whenever people need it. This campaign aims not only to provide everyday wellbeing tools, but also to highlight the importance of maintaining these services throughout the winter months.
This Giving Tuesday, Bath Mind is inviting the public to donate what they can to help the charity continue offering warmth, connection, and hope to those who need it most.
Follow Bath Mind on Instagram and Facebook (@bathmind) throughout December to take part in A Season to Breathe and find your own moment to pause and take a breath.
For information about A Season to Breathe, including resources to print or download, visit: https://www.bathmind.org.uk/support-us/a-season-to-breathe/ . Follow the conversation on social media via our Instagram and Facebook channels.
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